What’s a Zymeaux?
A dash of Zydeco culture, a sprinkle of SMS, a hint of cajun…
Zymeaux is an amalgamation of Zydeco and Mobile meshing our region’s Cajun roots with the future of mobile technology. We’ve built a unique mobile marketing platform dedicated to helping local advertisers create engaging SMS (aka: text message) campaigns.
Other than the weird name, what makes Zymeaux different?
Most mobile platforms charge advertisers tens of thousands, even hundreds of thousands before they send a single message! There is a huge set-up fee, a monthly management fee, a “licensing” fee, and THEN a monthly fee to rent their short-code AND we haven’t even factored in the Cost-Per-Broadcast fee to send an actual text message. Imagine if every time your business ran a print ad in a newspaper that they charged you a fee to use their printing press, made you pay for the ink and paper, and then made you pay the paperboy every time he delivered a paper with your ad in it!
While Zymeaux is NOT like other mobile marketing platforms, Zymeaux is:
- Capable of distributing time sensitive promotional announcements immediately
- Timely – secures brand position and promotions during key decision periods
- Deeply Personal – one of the most personal forms of communication
- Cost Effective – opt-in structure creates higher open/read rates than email, direct mail or telemarketing, eliminating wasted coverage, while increasing traffic frequency
- Turn-Key – all responsibilities and implementation are conducted by Zymeaux
- Short Lead Time – most campaigns can be launched with a day’s notice
- Targeted to pre-Qualified Audiences – double opt-in system produces audience that is highly interested in your product
- Viral – message and medium has ability to be forwarded by recipient and passed along to friends = more bang for your buck.