Mobile Marketing

…Like Billboards on Wheels?

mobilewheels

Not really. Ok, so it is nothing like billboards on wheels but mobile marketing is quickly becoming one of the fastest growing industries in the country. At 87%, cell phones have the second highest reach in the U.S. behind only that of television making mobile a vital element to any fully integrated media mix.

Highly Qualified Customers

We here at Zymeaux don’t know too many people who like telemarketers, unless you enjoy having your dinner interrupted by a stranger asking if you are happy with their current long distance carrier. Just so you know mobile marketing is so NOT telemarketing.

In fact, the mobile marketing industry is one of the most well regulated consumer conscious communication channels available. The Mobile Marketing Association and CTIA (the Cellular Telecommunications Industry Association) work very closely with all of the carriers and mobile companies to ensure your customers’ privacy and rights. As a result, their cell phone number will never be given or shared with anyone.Your customers will only receive the types of messages they choose to get and should they change their mind, ending their participation is as easy as texting the word STOP!

Think SMS is Child’s Play?

Think again. Sure, your teenage daughter may have racked up 14,000 text messages last month but she wasn’t the only one. Adults 35-49 is the largest single demographic of SMS users and growing. This group has discretionary income and influences a great deal of purchase decisions.

Distribution of SMS users by age

The number increases every single day, but as we write this:

  • Nearly 200 million Americans are active text message users
  • 2008 saw text messaging surpass voice calls as the primary method of mobile communication (Avg. U.S. mobile user sends 357 texts vs. only 204 calls/month)
  • Over 260 Million wireless subscribers in the U.S. An 87% reach, second only to TV
  • Text messaging has a 94% Open/Read rate and can hit a 25% Response rate